Ethnocentrism and Cultural Assimilation: Language and Accent as the Marker of Identity

Abstract

The novel "Americanah" by Chimamanda Adichie explores themes of migration, identity, racial dynamics, and the role of language and accent in the formation of identity. Spoken language and accent provide cues to individuals’ social identities and social status. There is a gap in scholarly analysis that examines how these elements impact the immigrants' experiences. The objective of this study is to investigate how the characters use language to negotiate their identities and social standing in diverse settings and how they switch accents to make cultural shifts, claim their identities, and take advantage of different opportunities. It explored the interplay of race, gender, and class using the paradigm of intersectionality. The research employed qualitative content analysis and quantitative research design. It was found out that the immigrants frequently experienced a conflict between the cultures of their home country and the host country. Hence, linguistic choices may be shaped by a deliberate or subconscious desire to assimilate. Over time, an individual's accent is likely to mirror that of the group with which they identify. The linguistic challenges faced by the protagonist underscore the broader immigrant experience, where language becomes a key aspect of negotiating one's cultural identity in a new environment. This mirrors real-world situations where English language proficiency plays a role in both social and career mobility. Even in Pakistan, a strong command of English enhances one's employability and opens doors to opportunities. The study also prompts the readers to question cultural biases and stereotypes prevalent in their own country.